The Director, Digital Media for the company's Strategic Marketing Group (TSMG) will play a central role in the company's continued transformation into a consumer-focused organization. This position will lead paid digital media strategy and optimization grounded on consumer insights and performance analytics. They will continuously provide strategic recommendations on improving media channel mix across our ecosystem that deliver business results and service line growth. S/he understands how and where to connect with the patient through relevant media/content in their healthcare journey. S/he will also be an integral part of the team’s effort to provide excellent service to healthcare field marketers on a daily basis, with a high level of customer service, accountability, and transparency.
Reporting to the VP, Marketing Operations, the Director will partner with internal stakeholders and promote integration and sharing of content best practices across hospital marketing, the company's Physician Resources, Communications and Strategy teams. This role will be instrumental in ensuring that marketing activation plans (across media, content, experiences) drive leads, engagement and service line growth for the organization.POSITION REQUIREMENTS:
- Bachelor’s Degree preferably analytics, marketing, or related field of study.
- Advanced degree in marketing preferred.
- Healthcare experience is a plus including understanding of health care rules/regulations pertaining to advertising/marketing.
- At least 7+ years of demonstrated progressive experience in digital strategy and paid media (digital and traditional).