Marketing and Business Development for a Substance Abuse Facility located in Indianapolis, IN. AND Cleveland, Ohio

a Substance Abuse Treatment Center with some of the areas most advanced clinicians. Our facility offers treatment programs that have been developed to have a profoundly positive impact on those trapped in the downward spiral of substance abuse.

Currently seeking a Director of Marketing and Business Development with previous experience in relevant healthcare fields to lead marketing efforts for our new Substance Use Disorder facility.

Purpose/belief statement:

The Marketing Director is responsible for connecting with local community based and professional organizations.

Job duties & responsibilities

• Develops the hospital’s comprehensive business development plan, in conjunction with the Executive Director and senior hospital personnel.
• Hires, trains, and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity.
• Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships.
• Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.
• Takes an active role in identifying the geographic scope of the market and need for specific programming in the hospital area; monitors market competition.
• Develops annual budget and process for measuring effectiveness of marketing expenditures.
• Develops and implements community workshops and seminars, as appropriate.
• Collaborates closely with Care Coordination Department on data collection, referral source tracking and follow up, call quality and assessment outcomes.
• Ensures marketing materials and collaterals are effective in delivering message and meet quality standards.

Rapidly growing company, 92 hospitals and more being built.

Requirements:

Qualifications & Experience requirements

• Must have a Bachelors in Business with a concentration in Marketing or a Bachelors in Business with 2 (two) years’ experience in healthcare-related sales and market development.
• Experience with development of marketing materials specific to healthcare services is desired.
• Must have at least 3 (three) years of experience with drug and alcohol marketing, 12 step programs, business development and healthcare outreach.
• Experience with mental health, substance abuse and hospital marketing is preferred.